When designing your business website there are certain things you must absolutely have. Customers come to your site from local business listings and search engines and you need to ensure that they find what they seek. Key ways you can optimize your web design for local business include having concise readable content, obvious contact information, [...]
Tag Archives: Local Business Marketing
Marketing From Local Publicity
Local businesses have always held a distinct advantage over large companies in one area of marketing; using local publicity. As wonderful as people might view Starbucks or Home Depot, unless there is a large corporate presence in your town they should not be able to compete with you when it comes to garnering positive branding [...]
10 Ways to Market Your Local Business Online
Did you know 99% of people use PCs or Laptops to search for local businesses? About 75% of mobile phone users and 90% of tablet users also look online for local businesses. On top of that, the portion of the population that refers to phonebooks and mailers for business information declines every year. Look your [...]
Creating a Customer Friendly Website
A sometimes overlooked aspect of local business marketing is the creation of a business website. Ideally you spend a certain amount of time establishing yourself online with local business listings and local business directories. Often these listings will provide contact information as well as a link to your website. Because there is a chance for [...]
About Google Page Rank
A popular term that is used a lot in webpage marketing is PageRank. The term itself has been trademarked and is used by Google to differentiate between the millions of pages on the Internet today. Google Page Rank is a term associated with the mathematical value a website has that is directly related to its’ [...]
Is Bing the New Thing?
Typically when you talk about Internet searches the first and last word is Google. But if you are trying to ensure maximum coverage for your local business listing you need to expand. There are more tools out there aside from the all powerful Google. One of them is called Bing. A key to local business [...]
Making Yelp Work for You
Yelp is a fast growing site that has a lot of potential for local businesses. One of the best things about Yelp is that it is a national site that also provides local business listings. You can use the search functions of Yelp to obtain customer reviews from various businesses over a geographic area. While [...]
Connecting with Local Business Customers through Blogs
Any business’s online presence will benefit from a good blog. In fact, this should be a key cornerstone of your local business marketing plan. With the constant push in the online world for information, a good blog is the best option for local online advertising. Far too many local and small businesses fail to properly [...]
